Use high-quality resources:
The promotional assets on the Leader’s Site are professionally crafted and compelling.
Clear Call-to-Actions (CTAs):
Use prominent buttons or links with clear, action-oriented text like "Learn More," "Contact Me," or “Need Help?” Make sure your call-to-action buttons stand out visually on websites and on social media and Flocknote posts.
Make it personal:
A website does not need to be impersonal. Identify who in your parish can answer questions about Formed, encourage its use, or is using Formed in small groups, religious education, or faith formation settings. Use pictures of your parish’s Formed “power users” to encourage their identification and discussions with them.
Collect Testimonials:
Nothing speaks louder about the value of a product than having it recommended by someone a potential user knows and respects! You could honor parishioners who use Formed often and well by naming a “Formed User of the Month” and announcing them in Flocknote!
Make headlines hard to miss:
Use headlines to clearly and powerfully announce when parish Formed programs start and how and when to attend or subscribe. Assume that the first announcement of any content or program on Formed will provide over 80% of your users.
Follow-up:
Follow up on your Formed posts with additional content or updates to further inform or engage your audience. This demonstrates ongoing commitment and keeps Formed at the top of your parishioners minds in your parish.
